# Marketing by Matt

> Marketing by Matt helps CEOs, founders, and owner-led companies replace scattered marketing tactics with clearer perception, stronger strategy, and a Marketing Operating System their team can actually run.

## Pages

- [Home](https://marketingbymatt.com/) — positioning for CEOs and founders, intro to the Perception Framework and Marketing Operating System, service preview
- [Services](https://marketingbymatt.com/services) — full service ladder: free framework, workshops, $1,000 Marketing Diagnostic Audit, focused sprints, consulting retainer, speaking
- [Speaking](https://marketingbymatt.com/speaking) — keynotes and workshops for Vistage groups, CEO peer groups, executive teams, and conferences. Includes booking form.
- [Perception Framework](https://marketingbymatt.com/perception-framework) — free interactive leadership framework: define, direct, align, assign, and review the perception your marketing is creating. Generates a downloadable PDF brief.
- [Perception Framework Workshop Assessment](https://marketingbymatt.com/perception-framework-assessment) — pre-workshop assessment for attendees of Matthew Wayne Tompkins' "Marketing Is the Most Misunderstood Leadership Function" session.
- [Podcast & YouTube Services](https://marketingbymatt.com/podcast/services)
- [How to Create a Great Podcast](https://marketingbymatt.com/podcast/how-to-create-a-great-podcast)
- [Podcast & YouTube Growth Scorecard](https://marketingbymatt.com/podcast/growth-scorecard)
- [Podcast Equipment Recommendations](https://marketingbymatt.com/podcast/equipment-recommendations) — vetted Amazon buy sheet for a single-host video podcast setup (mic, interface, lighting, camera, cables).
- [Contact](https://marketingbymatt.com/contact)
- [Privacy Policy](https://marketingbymatt.com/privacy)

## Service Ladder

1. **Free Perception Framework Tool** — Free interactive diagnostic plus educational resources.
2. **Perception Framework Workshop** — Starting at $1,500/session, $2,500–$3,500 half-day intensive. Vistage groups, leadership teams, executive retreats.
3. **Marketing Diagnostic Audit** — $1,000 flat fee. Paid expert diagnosis with intake, full audit, 90-minute strategy session, written findings, and prioritized recommendations.
4. **Focused Marketing Sprints** — Starting at $2,500; most around $5,000. Perception, Brand, Podcast, Marketing Operating System, and Content Strategy sprints.
5. **Marketing Consulting Retainer** — Starting at $3,000/month. Ongoing strategic partnership for owner-led companies.
6. **Speaking & Keynotes** — Custom rates.

## Core Mechanisms

- **Perception Framework** — the diagnostic layer: what the market currently believes, what it needs to believe, where the gap is forming, what changes, who owns it.
- **Marketing Operating System** — the execution layer: a custom AI-assisted execution environment with strategy, workflows, canonical instructions, quality standards, and channel-specific execution rules.

## Contact

General service, sprint, consulting, workshop, and audit inquiries are stored in the Lovable Cloud backend (`service_inquiries` table) and reviewed by Matt. Speaking inquiries also flow into the same backend tagged with `tier = 'speaking'`. Email contact: matt@thecontentbox.com.